Cristin Stickles (with the best Twitter handle ever @ThtsWhatSheRead), the Children’s & Young Adult Buyer at McNally Jackson Books in Manhattan, recently wrote about the very terrifying reality of Elf on the Shelf for BookRiot.
We’ve covered the dark underbelly of Christmas that is represented in this Elf on the Shelf; the implications of its promoting a snitching culture, the racial unrest it leads to, and the overall creepiness of it all. Stickles tackles these issues and more as she examines how this new holiday tradition “is a psychological weapon that perpetuates a culture of fear among children. Still worse, it makes parents active participants in the destruction of childhood wonder.”
She has also reached that point in the holiday retail world where, well, she’s gone a little crazy. It’s a normal condition, quite commonly found in anyone within the general retail working community this time of year, but usually reaches a more virulent and aggressive state among booksellers. That’s science.
Let’s not forget that this whole rant started while she was repeatedly circling a display using her retail Jedi powers to discover what book was missing. A book was missing, a book is always missing, and a true bookseller will always sense a disturbance within their displays.
The best booksellers out there are Jedis, they have to be; have you ever watched a bookseller explain to someone on Christmas Eve that the particular book they’re looking for is out of stock and no, it can’t be ordered in time? Did that customer then destroy the galaxy? Nope. Jedi Bookseller Mind Trick. It’s a thing.
Now that we’ve gotten completely off topic, and apparently tried to establish that the Elf on the Shelf are Stormtroopers and Santa is actually Emperor Palpatine (you have invited that evil into your homes people and only have yourselves to blame), you should go read Stickles’ original post and try, deep down, to remember that Christmas isn’t supposed to be about little snitching backstabbing elves, but a good, old-fashioned year round fear (respect) of your parents.
But, if you haven’t had several meltdowns and completely given up yet like I have, and you’re still out there shopping on Christmas Eve, at least do yourself a favor and just take what they give you.
Looking for a coffee-table pop-up book on late 19th century Japanese warships and you’re given a wonders of the world bargain book? Take it. Need a new charging cable for your Zune? Wait, what? Really? Had your heart set on picking up the bluray of “Star Wars: the Force Awakens” and you know it’s out because you saw it on Amazon—no! It’s pre-order! It just came out in theaters, why do you not understand how the world works? Take that copy of “the Wiz” the salesperson is trying to stab you in the face with and go away.
Those retail employees are one clueless customer away from falling to the Dark Side, and as someone who personally witnessed two Target employees earlier this week have a full-on lightsaber duel in the middle of the electronics section, a Retail Jedi who has given into the hate is not someone you want to mess with.
It happens throughout the year, but it’s during the holidays when this particular customer has the power to reach right into your chest and rip out your heart, Indiana Jones and the Temple of Doom style. Like Mola Ram, this heartbreaking customer lies in plain sight, manipulating you and all those around them to their evil ends.
Or… in order to purchase Christmas presents. Ok, it may not be quite so sinister as enslaving children and stealing sacred stones towards the ultimate goal of world domination in the name of the great Kali, but it’s pretty up there.
The set-up is that you never see them coming. They usually don’t show up wearing a necklace of teeth or a ram’s skull with a shrunken head mounted on it. Fashion scarves and sensible outerwear, is what this lot typically appears wearing. They seem so sweet, so trustworthy; they could be your mother, your favorite aunt. Don’t let this fool you! They are no less dangerous than Thuggee high priest high on chilled monkey brain and snake surprise.
“I’m looking for this book for my son,” she asked, “I’ve looked on all the tables but can’t seem to find it. It’s called the Boys in the Boat.”
“Oh yeah, we should definitely have that,” I say, and type it in to the computer to pull up where in the store we put it. “I remember when that came out, I think it was one of the Buffalo News’ picks, everyone was looking for it.”
Small talk. I’m not particularly good at small talk, but I try. Usually I lose interest in what I’m saying and just kind of trail off. In most cases, it’s just to stall until our Pentium 4 IBMs can process the search and tell me that the book I’m looking for is, in fact, only six feet away. In my defense, we sold out of the stack of them on the table, so I couldn’t physically see the book from where I was standing. It was only on the floor underneath the table. Shut up.
I took her over, and put the book in her hand as we do, and prepared to have praise showered upon me before returning to the information desk where the next customer will undoubtedly crush out the desperate, smoldering attempt at holiday cheer I feel by yelling at me that we are “raping our customers” because our online prices are lower than those in-store.
But that is not to be, not yet.
“You don’t happen to have this in hardcover, do you? He really prefers that,” she says.
You can’t win.
Da Vinci Code, anything even remotely Harry Potter, or pretty much anything you’ve seen on the bestsellers’ list. These books can spend years in hardcover and all you hear is, “Do you have this in paperback? Why isn’t this in paperback? When is this coming out in paperback? Amazon has this in paperback, you know, I’ll just buy it there.”
Customers will ask for James Patterson’s newest release in paperback. That book came out three weeks ago: spoilers, it’s not in paperback. Not for a year. At least. And Amazon doesn’t have it in paperback, they have the option to preorder it in paperback. When it comes out. In six months.
It never fails though. As soon as it hits paperback and all the hardcovers have been returned because, well, who would want them anymore, that’s when suddenly everyone needs the hardcover. Hey, but sometimes we have one.
“I had one the other day, let me look it up again and see if we still have it.”
I check. One. One book on hand. Usually, this means we’re never going to see it, that we’re never going to find it. It’s difficult enough any other time of year, but Christmas? Yeah, it goes something like this:
you’re going to check the shelf, check the cart, check the other cart, check the sorting table, check the computer for when it came in, check the table again, look at pile of boxes still unopened and wonder, give up, check three other carts just because, look on the return shelf, check the computer again to make sure it wasn’t on hold, hope the hold didn’t expire in the computer but that the book was still physically on the holds shelf, check the shelf again, check the computer again to see when it came in, feel your heart sink when you realize it was six months ago, check the cart, check the shelf and find it.
You found it. You found it one bookshelf over and three shelves down from where it was supposed to be, and in no way alphabetical by author. But it’s there. It’s there!
I hand it over to her, and she’s as excited as I am. The store is incredibly busy, and she saw you running trying to find that single copy for her. Against the odds, you found it and its still looks perfect. It’s a little Christmas miracle.
Until three hours later you find it on the “What Teens are Reading” table under a copy of Hollow City, and your heart breaks a little. This happens all year long, you should be used to it. But it’s always more difficult during the holidays. While you’re searching for these books, dodging customers and digging through carts and shelves to find what they’ve whined about and guilted you to find, while you’re searching for this perfect gift, this present, they absolutely have to have or Christmas is ruined forever, you really think you’re making a difference.
That moment of excitement, of victory, you feel when you find that book—spot it out the corner of your eye on a completely wrong shelf, entirely by chance—is supposed to be exactly what someone is going to feel when they open this gift on Christmas. It’s a little Christmas present from Jesus and Santa and the bookselling gods, all for you.
So it hurts. It hurts when, for whatever reason (and one completely out of your control) you find that book discarded hours later. That was your connection to someone, your contribution to making someone’s holiday just a little bit more special. This time of year, it will crush your holiday spirit, and every time it will break your heart, just a little.
Some of these heartbreakers you can spot. You’ll start to predict when you’ll find that book later that night; their hesitation taking it from your hand, their instantly asking the price, them immediately slapping you in the face with it. (At which point, according to the code of bookseller conduct, you must challenge them to a dual at sunrise the next Tuesday before the new releases are put on sale.) Some take you by surprise. But if you want to work in a bookstore for Christmas, you won’t let it stop you. You can’t. You have to keep going, keep smiling, keep searching and checking and double checking for whatever crazy thing they may be asking for. One in ten might break your heart, but the rest? Well, actually, the rest will break your heart too.
It should still break, but for a different reason. Instead, it should break a little each time because the rest of those people, each and every one of those customers, now have that perfect gift they were looking for. On Christmas morning, they’ll get to see someone’s face light up as they open it. It might be the first book in a series a kid was hoping for, it could be a memoir by someone’s favorite musician, it might be a party game they want to open immediately and start playing.
That’s why you go home every day exhausted and sore and with your feet soaking in sweat and reeking in a way you never imagined possible. Seriously, it feels like you’re walking on sponges—that’s not normal. But it’s ok. It’s ok. As long as you remember that every person who walks through those doors isn’t just asking for your help, they are inviting you to be a part of their holiday experience. You’re not a computer screen promising free shipping if they spend a little more money. You’re the person who saw in their face just how much they wanted this game or movie or terrible teen series about steampunk assassins fighting supernatural in a prep school on the site of a former psych hospital, and you checked every shelf, every cart and shoved that old lady out of your way to get that perfect item for them.
They can’t do it without you. Literally. They can’t. These people will wander around the store in a daze until you ask them what they’re looking for. If it wasn’t for you they’d still be there at four in the morning wandering in slow motion down the middle of the aisle and stopping randomly for no reason at all.
Instead, because of you, they’re able to make someone’s Christmas. So be ready for the heartbreaker who will hide the book you found for them under that giant pile of Sons of Anarchy Collector’s Edition—no, I’m just kidding. We don’t have that, no one does, that’s on backorder until Valentine’s.
Be ready for them, those spirit-crushers who don’t realize finding that book for them was the sad high point of your day. But be ready for the other heartbreakers, too. The ones who take the books you found for them and give them a special place under their tree, who get excited to watch it get opened, who have given it a place in the life of someone they care about. You are going to save Christmas. You are going to change someone’s life.
So stay strong, don’t forget to smile, always double check the shelf, and for God’s sake man, change your socks.