Village Green Bookstore opened in 1972 in a 600-square-foot basement store at 766 Monroe Avenue in Rochester, New York, before its reputation among the community’s book lovers spread and it expanded into the larger storefront upstairs.
The store had a coffee bar before they became common in bookstores and despite starting out by selling only the local Sunday edition, would offer more than 100 newspapers and 2,400 magazines. Eventually, while books were still a staple of the business, they became lost behind their rapidly expanding merchandise line.
By 1992, Village Green had added as many as eight new stores throughout Central and Western New York, including locations at 1089 Niagara Falls Boulevard in Amherst and 765 Elmwood Avenue in the Elmwood Village. But the growth for the company had become troublesome. Hoping to solve their financial problems, the chain continued to expand locations and product offerings. In doing so, as tends to happen when a company forces growth in order to dominate the market, Village Green forgot their purpose and mission. The company had forgotten what one of the founders, John Borek, had said not long after opening; their intention was to cater to “people who were hungry for books.” Instead, they were selling ice cream and inflatable bagels.
Within a few years they had added stores in Pennsylvania and New Jersey, but with a series of catastrophic financial decisions that involved lawsuits, criminal charges and SEC investigations, the company began closing “underperforming” stores, including a third location in Western New York, in the McKinley Plaza in Blasdell. The closures and merchandise sell offs could not keep the company afloat however and in 1998 they had filed for Chapter 11 bankruptcy protection.
The following year, the flagship store on Monroe closed it doors for good, eventually becoming a Pizza Hut.
I came across this old ad for Buffalo Plumbing Discount while digging around in a basement crawl space in my other life. There were several old newspapers, Buffalo Evening News and Courier Express from the 1960s and 70s.
Most were in pretty rough shape, but they were still better to work around then the pile of broken windows on the other side of the crawlspace. The few Metro pages that didn’t disintegrate had some cool old ads in them. Most were pretty much what you’d expect; Sattlers, Kleinhans, Sears. One smalll ad that caught my eye was for Buffalo Plumbing Discount Center.
When I saw it, I thought it was actually for a different plumbing place we’ve passed over on Fillmore on our way to B&L. For some reason, that place had stuck with me, so when I saw the ad I took a few pictures of it. It wasn’t until later I double-checked the addresses and it looks like they’re different bison plumbing companies. There seems to be (or at least have been) a lot of “Bison Plumbing” companies.
Apparently naming every business in Buffalo with some variation of Buffalo, Bison, Queen City or Nickel City in the name wasn’t limited to the city’s renaissance and was just as prevalent back in the day when Broadway and Fillmore were lined with successful businesses.
The Bison Plumbing City on Fillmore is now a boarded up building, and Bison Discount Plumbing Center on Broadway is just an empty lot. It isn’t the only empty lot along Broadway or throughout the city’s East Side and the Broadway-Fillmore District. Those empty lots, sadly, represent the sum total of redevelopment that the city had invested in for those areas while Canalside and the Buffalo Niagara Medical Campus swell and absorb millions of dollars.
The newspaper wasn’t in the best shape, but that was cool, it gave the logo a distressed look. The problem was keeping that distressed, worn look without there being a lot of white scratchiness in the letters when I added a background color. There are probably actual ways of fixing that, but I don’t know what they are; I layered a couple copies each of the logo and background color of varying opacity, merged them, and then tweaked the lighting. It’s worked for the past when I’ve wanted to layer in a texture or old paper look, like on my Whistle Pig logo, and it did the trick here, too.
Recently, I came across an old clock hanging in a customer’s bathroom. It was a cool Buffalo skyline illustration, and then I noticed the AM&A’s name and year and thought it would be cool to clean it up and make a new clock.
The original one was square, so looking at it now, I may need to go back and move the 9 & 3 out a bit to fit the new circular clock face Society6 uses.