Category Archives: Merchandise
The Washington Post recently published a piece in their Speaking of Science section that claimed science has finally and definitively proved the superiority of the double space after a period.
The late Roy Hobbs, who we’ve written about before, would have rejoiced at this headline if he wasn’t dead (and fictional), and subscribed to the print edition of the Washington Post, as this would be the only way he’d hear the good news. Let’s face it, he wouldn’t have owned a computer or tablet or smart phone in order to read it online, a fact he would proudly boast about as if his intentional ignorance towards technology and an evolving world in general was a badge of honor or sign of superior character.
“One space between each sentence, they said. Science just proved them wrong,” read the headline that Roy would have cut out of his newspaper and mimeographed so he could mail out copies to his grandchildren.
But the devil is in the details and with all those extra spaces between sentences, and Roy’s glaucoma, he’d probably tire out and stop reading before the revelation in the article itself that the study barely proved anything at all. At the very most, it proved that those who already double space (and playfully shout at friends over the landline in their kitchen, “will until it’s pried from my cold dead fingers”) are faster readers only by milliseconds when double spaces are used. And that is the only measurable benefit. Reading comprehension is not effected at all. But when was comprehending anything actually important?
“Reading speed only improved marginally, the paper found, and only for the 21 “two-spacers,” who naturally typed with two spaces between sentences. The majority of one-spacers, on the other hand, read at pretty much the same speed either way. And reading comprehension was unaffected for everyone, regardless of how many spaces followed a period.”
So science proved two spaces are better for people who already double space and refuse to evolve. Groundbreaking.
This kind of regressive scientific study doesn’t come cheap though, so that’s why the estate of Roy Hobbs is asking for your help to keep the march of progress from taking even one step further. For a limited time you can support a cause dear to Roy’s heart by purchasing your very own “Make America Double Spaced Again.” hat.
Village Green Bookstore opened in 1972 in a 600-square-foot basement store at 766 Monroe Avenue in Rochester, New York, before its reputation among the community’s book lovers spread and it expanded into the larger storefront upstairs.
The store had a coffee bar before they became common in bookstores and despite starting out by selling only the local Sunday edition, would offer more than 100 newspapers and 2,400 magazines. Eventually, while books were still a staple of the business, they became lost behind their rapidly expanding merchandise line.
By 1992, Village Green had added as many as eight new stores throughout Central and Western New York, including locations at 1089 Niagara Falls Boulevard in Amherst and 765 Elmwood Avenue in the Elmwood Village. But the growth for the company had become troublesome. Hoping to solve their financial problems, the chain continued to expand locations and product offerings. In doing so, as tends to happen when a company forces growth in order to dominate the market, Village Green forgot their purpose and mission. The company had forgotten what one of the founders, John Borek, had said not long after opening; their intention was to cater to “people who were hungry for books.” Instead, they were selling ice cream and inflatable bagels.
Within a few years they had added stores in Pennsylvania and New Jersey, but with a series of catastrophic financial decisions that involved lawsuits, criminal charges and SEC investigations, the company began closing “underperforming” stores, including a third location in Western New York, in the McKinley Plaza in Blasdell. The closures and merchandise sell offs could not keep the company afloat however and in 1998 they had filed for Chapter 11 bankruptcy protection.
The following year, the flagship store on Monroe closed it doors for good, eventually becoming a Pizza Hut.